Build great brands. What is your favorite brand? You can build great brands too. You might already have at least three (3) brands that come to mind. It doesn’t necessarily mean they are great brands or companies (or that they represent great products) but they have had a strategic plan to build their brands and bring …
SEO Implement a Search Engine Optimization Wondering if it pays to have an SEO strategy for your business? It certainly takes planning and preparation to get your website pages optimized, but after all the hard work creating valuable content, adding good pictures and great video; you will want to make sure people will land on …
Fusion Marketing: MAXIMIZE ADVERTISING EXPENSES AND GET BETTER RESULTS. Recently, when I walked into the grocery store and bought some home essentials I received a $5-off coupon on the counter for the pizza place two doors down at the mall strip. I was hungry so I decided I would use the pizza coupon, so I walked down …
Networking Strategy: Collaboration 1+1 = 10 You must look for ways to build connections to maximize your business’ exposure and to tap into your network’s potential. For those business that are bootstrapping, the marketing budget is usually very limited or sometimes non-existent. Start-ups in the early stages can find great allies and resources from their …
#Oscars: Digital Marketing and Digital Content: Lessons Learned We decided to write this blog post after all the good lessons we saw recently during the 2015 Oscar Academy Awards. Without any further introduction, here are some lessons learned every marketer should make a note of, when creating digital content for any marketing campaign: HAVE A PLAN. …
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We all to some degree have experienced the frustration of having worked so hard to build our business; sometimes we find ourselves in a Management position where we have to deal with employees lacking motivation and not engaging with your business. Unhappy customers can bring serious consequences for your organization, putting everything you have earned …
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