LEARN IN 10 CLASSES THE BASICS OF TRADITIONAL MARKETING.
First of all, let us welcome you to the Traditional Marketing course. Know that you can always reach out to us via the contact form.
Because of the limited time you have running a business we are looking to provide a simple approach to traditional marketing with examples on how to apply these concepts to real business situations.
It seems like everyone that is in business should know about this already, but that sometimes can be the wrong assumption.
So if you are new to Marketing or you have been doing marketing for your business for a while, this can help you.
We think it is important to clarify certain marketing concepts because that will serve you as the foundation to understand different marketing terms and terminologies
As a result, we have put a lot of thought at recording each video, with the intent to help you clarify some key concepts to improve your marketing for your projects or business.
HOW THIS COURSE IS ORGANIZED
We have broken down this content into more specific topics, subsequently each class is about 30 to 45 minutes long:
- 1: Introduction to Traditional Marketing
- 2: 4 P’s of Marketing
- 3: Retail Marketing
- 4: Relationship Marketing
- 5: SWOT Analysis
- 6: Porter’s Five Forces
- 7: Consumer Behavior
- 8: Brand Positioning
- 9: Distribution Channel
- 10: Market Growth Matrix
EACH CLASS IS DESIGNED TO HELP YOU IMPROVE YOUR BASIC KNOWLEDGE ABOUT MARKETING
First, in this first class you will get an overview of what it is in this course so you know what to expect.
4PS OF MARKETING
The 4Ps of marketing are a must know subject for anyone with a business, subsequently you do not want to miss this class.
In our third class, we cover retail marketing and share some of our own experiences in this fascinating world. Do you have any experiences you would like to share with us?
What if follows is one of the most important aspects of marketing, because you need to build a relationship with those you want to do business with.
That is why there is this true old saying: people like to do business with people they know and trust.
One of my favorite subjects and that it should be yours too.
Remember that practice makes perfect so after this next class start practicing the SWOT analysis with just about any opportunity you have: your own business, your competition and most importantly ask some people you know to help you.
It is even better if they do not know about the business you ask, so their opinion can be a very enriching opportunity for you and an eye opener for many.
PORTER’S FIVE FORCES
Porter’s Five Forces is a classic that can help you understand and prepare better with your next business idea, with potential new competitors.
Thus it is important to pay attention to what is happening in the news in the business world.
Below is another one of my favorite subject of constant studies: consumer behavior. As you know this is always changing and rapidly evolving.
Therefore, a big chance for success is to understand and anticipate consumer’s behaviors and what it is the problem they are trying to resolve.
Your brand is one of your most valuable assets.
That is why it is very important to align yours with your mission, vision and portray an image package that is consistent and authentic.
In order to provide the solutions your clients are looking for, you must understand how it all fits together when it comes to distribution channels in an more than ever global economy.
Let’s not forget that many products are being sold digitally which is something we need to learn as well in the Digital Marketing course.
MARKET GROWTH MATRIX
Last but not least, it the market growth matrix. Almost, every person in marketing must understand what this is and why it is important for any business to continue developing new products that provide you with constant growth and consistent following.
SUMMARY OF THIS COURSE
We hope you have enjoyed each class and that therefore you are will apply these concepts to your benefit.
We ask you to please share each one of these classes with those who might benefit.
Certainly we will appreciate if you consider sharing this useful information with any questions.
Finally, we always want you to know that we welcome any comments or questions to help improve our offerings, simply go the contact form and let us know your thoughts or ideas.