Episode 57 – Improve your Brand: Facilitate and brake down barriers
Did you know Digital Media has already surpassed Traditional Media spending? 7 out of every 10 (mobile shoppers) shoppers research for a product online before they purchase? and 100’s of Retailer are closing their doors.
Probably, one of the most important reasons why this is happening is because many business feel entitled to loyalty from their customers, or because business owners think what worked before…it also has to work now.
But this is so far from the truth, as we see generational changes and a much bigger impact of the internet in people’s life and how its affecting their purchasing behavior.
Today we cover Brand: facilitate and brake down barrier for your clients, fans and followers.
Welcome to this mini-series of tips to help you improve your brand presence online (if you have one). During the following weeks we will cover different aspects you should be already working on, so you don’t fall behind your competition!
Identify friction points that push people away from becoming your followers and joining your brand community.
Ask them, why they don’t want to become a member of your Community.
Once you have establish what these barrier are: Knock down walls!
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See you next Friday in the next Podcast’s Episode!