Waconia, MN – November 15th, 2025
Business growth and strategic communications leader Juan Llerena, Founder and President of JLLB Media, has officially launched Vamos Impact, a newly formed 501(c)(3) non-profit organization. The Vamos Impact Latino Entrepreneurship JLLB milestone establishes an independent community entity dedicated to expanding education, mentorship, and economic development opportunities for Latino entrepreneurs across Minnesota and the Midwest.
Llerena will serve as Executive Director of Vamos Impact while maintaining his role leading JLLB Media. The Vamos Impact Latino Entrepreneurship JLLB framework is designed to close regional wealth and educational gaps by providing culturally relevant business training and student scholarship opportunities.
Vamos Impact is founded in 2025 to help close the economic gaps, educational gap, and wealth gap for Latinos through Entrepreneurship, Scholarships, Economic Development, and Fair Trade.
Structural Governance: Maintaining Distinct Legal and Financial Entities
In non-profit administration, organizational separation defines the complete legal, operational, and financial independence between a for-profit commercial entity and a 501(c)(3) public charity. Maintaining distinct budgets and governance oversight ensures full compliance with federal non-profit standards and fiduciary transparency.
Although led by the same founder, JLLB Media and Vamos Impact operate as separate entities with independent operational structures:
- Financial Independence: JLLB Media receives no revenue from Vamos Impact, nor does the non-profit provide financial benefit to the agency.
- Board Oversight: Any strategic collaboration between the two organizations requires formal review and approval by Vamos Impact’s board of directors.
- Mission Alignment: Commercial strategy services at JLLB Media continue independently while Vamos Impact executes its charitable mission.
“Launching Vamos Impact is the natural extension of my lifelong commitment to service, community building, and economic opportunity,” said Juan Llerena, Founder & Executive Director of Vamos Impact and President of JLLB Media. “My work at JLLB Media continues with the same dedication as always. Vamos Impact simply allows us to expand our reach and deepen our impact — independently, ethically, and with full transparency.”
Strategic Pillars for Economic Mobility
The Vamos Impact Latino Entrepreneurship JLLB initiative focuses on five core operational priorities to support regional community growth:
- Entrepreneurial Education & Training: Delivering accessible business workshops tailored for emerging minority enterprise owners.
- Economic Development Programs: Facilitating resources that strengthen local business networks and commercial corridors.
- Scholarships & Youth Leadership: Funding educational pathways and leadership development for Latino students.
- Community Representation: Elevating diverse business stories and centering authentic community experiences.
- Strategic Partnerships: Collaborating with regional institutions to expand capital access and business support.
Advancing the Vamos Impact Latino Entrepreneurship JLLB vision reinforces Minnesota’s potential to serve as a regional center for minority business innovation and generational wealth creation.
Institutional Scope and Contact Information
Based in Waconia, Minnesota, JLLB Media is a certified minority-owned creative strategy and marketing consulting firm. Vamos Impact is a 501(c)(3) non-profit organization dedicated to empowering Latino communities through education and entrepreneurship. To review non-profit programs or access business consulting services, visit JLLB Media or explore Vamos Impact.
Frequently Asked Questions
What is the primary focus of the Vamos Impact Latino Entrepreneurship JLLB initiative?
The Vamos Impact Latino Entrepreneurship JLLB initiative focuses on advancing economic mobility for Latino entrepreneurs and youth in Minnesota through business training, scholarships, and economic development.
How do JLLB Media and Vamos Impact maintain legal and financial separation?
JLLB Media and Vamos Impact operate as completely separate legal entities with distinct budgets, independent financial structures, and non-profit board oversight to ensure full regulatory compliance.
Where can individuals learn more about Vamos Impact non-profit programs?
Community members and prospective partners can review program details, scholarship criteria, and initiative roadmaps directly through Vamos Impact.
